Es Generador, 8 Voranova St.
- A practical session to activate entrepreneurial ideas and real tools to transform projects through a communication strategy
- The Calvià Emprèn municipal programme offers resources, mentoring, and financial support for people with initial-stage business ideas
IFOC's Calvià Emprèn programme is organising a free training session entitled "El marketing como punto de partida: hacer que las cosas pasen y funcionen" (Marketing as a starting point: making things happen and work" on Tuesday, 4th November 2025. The activity will take place from 11:00 a.m. to 1:00 p.m. at Es Generador in Son Caliu, Calvià, and is aimed at entrepreneurs interested in activating and consolidating their projects through a communication strategy.
The masterclass will be led by Tona Pou, a specialist in innovation, communication, and knowledge transfer, with extensive experience in dynamising the entrepreneurial ecosystem and innovative public management. Her approach is based on marketing as a cross-cutting tool for developing coherent and sustainable business projects.
The session is designed as a dynamic and practical space, focused on three main objectives: exploring marketing as a tool for analysis, planning, and communication; identifying key elements for designing realistic strategies; and encouraging the exchange of ideas amongst participants. At the end, a networking space with drinks will be offered to facilitate connections between attendees, experts, and programme participants.
Calvià Emprèn is a free training and support initiative for people registered in Calvià who have an initial-stage business idea. The programme includes specialised training, personalised consulting, project presentations at Demo Day and the Final Gala, and access to financial incentives of up to 3.000€.
Attendance at the masterclass requires prior registration. All information about the programme and pre-registration for the 2026 edition is available at this link.
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Correo electrónico
emprendedoresifoc@calvia.com -
Persona de contacto
IFOC Ajuntament de Calvià
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Teléfonos
971134613 -
Organiza
IFOC Ajuntament de Calvià
- https://www.calvia.com/en/calvia-a-day/agenda/marketing-as-a-driver-of-entrepreneurship-new-calvia-empren-masterclass-with-tona-pou
- Marketing as a driver of entrepreneurship: New Calvià Emprèn masterclass with Tona Pou
- 2025-11-04T11:00:00+01:00
- 2025-11-04T13:00:00+01:00
Es Generador, 8 Voranova St.