The Town Hall gives a subsidy of 250.000 euros to the programme “Calvià, A European Winter”, which is managed by the hoteliers' associations of the municipality
The Mayor of Calvià, Carlos Delgado, and the presidents of the five Hoteliers' Associations (Asociaciones Hoteleras) of Calvià, Luis Carrasco, Antonio Roses, Sebastián Darder, Bernat Matemalas and Martín Xamena, this morning signed an agreement of cooperation for the management of the "Calvià A European Winter - Calvià, el invierno europeo" programme which goes on during the months of January, February, March, April, October, November and December.
Part of the Town Hall remit is to lengthen the tourist season, and to this end the Town Hall has conceded a grant of 250.000 euros, to be paid out in three stages. The Hoteliers Associations, on the other hand, have committed to design and carry out a series of activities to be developed during the months of said programme, in addition to advertising and promoting the activities to their various clients in the hotel sector, tour operators and travel agents.
The Hoteliers Association of Palmanova-Magaluf, as delegated by the other associations, will be responsible for the development of the programme, which will include amongst other things, classical and pop music concerts ; open air concerts ; guided excursions on foot and visits to the Galatzo, Raixa, Son real, and S'Albufera estates; cycle rides ; jazz and folk nights, visits to Calvià market and Capdepera Mediaeval market, as well as specific activities pertinent to each holiday resort, such as the special events of Easter week.
The joint venture between Calvià Town Hall and the hoteliers Associations for the management of "Calvià A European Winter" (Calvià, el invierno europeo) started back in 1997-98 with this initiative which has continued every year since then. Furthermore the Mayor has expressed his commitment to the continuation of the programme in years to come, given the key role that it plays in lengthening the tourist season.