• The “Calvià lo vale” campaign will be valid until 31st January or until the vouchers run out

The “Calvià lo vale” campaign to support local trade, launched on Monday 2nd December, has been very well received by citizens. In just one week, 7.488 vouchers have been sold, equivalent to 52% of the total available. This initiative allows residents over 16 years of age to purchase vouchers for 10 euros, which have a purchase value of 20 euros in the 56 participating shops in the municipality. Each resident can purchase up to 4 vouchers.

The campaign has so far provided a subsidy of 76.080 euros and generated a total expenditure of 188.705 euros in participating retail businesses. 98% of participating businesses have already redeemed at least one voucher in the first week of the campaign, reflecting the agility and effectiveness of the new system, which only requires showing ID at the time of purchase. Thanks to this more agile system, managed in collaboration with the Chamber of Commerce of Mallorca, the vouchers are expected to be sold out before the end of the campaign.

The vouchers can be used until 31st January 2025, giving Calvià residents enough time to make their purchases and continue supporting local retail stores that are open all year round. Details of the participating establishments are available on the website calvialovale.com.

Calvià Town Hall allocates a total of 144.000 euros to this action, which promises a considerable economic impact in the run-up to the Christmas holidays. The sectors benefiting from it include food, beauty, fashion, sports, hardware, floristry, home, jewelry, pets and furniture, amongst others.