- The event, which will run from 11 a.m. to 6 p.m., will feature a wide range of activities for residents and visitors to enjoy
- The official opening ceremony will be broadcast live on the Town Hall's social media channels
- It coincides with the 1st GastroFira de Magaluf, a gastronomic event with a wide variety of unique and special proposals
- For the convenience of attendees, the Town Hall has organised a free shuttle bus service from the Magaluf Sports Centre
This Sunday marks the inauguration of Magaluf's new seafront promenade, which has involved the complete remodeling and modernisation of 650 metres of coastline in one of the municipality's most famous tourist areas. The works, which were carried out during the off-season, are part of the process of transforming mature tourist destinations towards more sustainable, modern, and competitive models.
The project received a €4 million grant from the EU's Next Generation Funds under the Recovery, Transformation, and Resilience Plan, in collaboration with the Ministry of Industry and Tourism. The project also received support from the Balearic Islands Government's Tourism Department through Illes Balears Sostenibles (Sustainable Balearic Islands), which contributed an additional €1 million thanks to funds from the Sustainable Tourism Tax (ITS).
The promenade was built in 1990, and this project not only renovated its infrastructure but also implemented a more modern design based on landscape integration that combines different species of native plants. After this first phase, a second phase will take place next winter 2025/26 to complete the comprehensive renovation of the entire first line of the Magaluf beach.
To celebrate this important improvement, the Calvià Town Hall has organised an extensive programme of activities that, from 11 a.m. to 6 p.m. and under the slogan Magaluf for all, will include cultural, sporting and gastronomic activities for the whole family.
Official inauguration
The formal inauguration ceremony will begin at 11:00 a.m. with an institutional ribbon cutting at the junction of the beach promenade with Contralmirante Ferragut Street. Authorities, hoteliers, representatives of associations from the complementary offer and neighbours will attend, as well as members of the Escarrer family.
The inauguration takes place one year after the name of the street was changed to Paseo Marítimo de Gabriel Escarrer Juliá, in recognition of the founder of the Meliá Hotels International group and his contribution to the tourism development of the Magaluf area. The official opening ceremony will be broadcast live on the Town Hall's social media.
Following the ribbon cutting, the authorities will address the media and take an institutional walk to Jacques Sasson Square, where all attendees will be able to enjoy 'ball de bot' and 'xeremiers' (traditional Mallorcan dancing and musicians).
At around 11:45 a.m., a special recognition will be given to Mrs. Catalina Feliu, owner of the first house in Magaluf, who will be presented with the Cor de Calvià, a creation by the local artist Carlos Terroba that has become a symbol of the municipality and whose original work is located on the Palmanova seafront.
In relation to this recognition, the documentary Catalina i Magaluf will be screened, directed by María Pujalte Aleñar, which takes a fascinating journey through time to explore the profound transformation of Magaluf. The short film is, in essence, a reflection on the identity of a place through the life of one of its most deeply rooted inhabitants. The 90-year-old protagonist has been a privileged witness to the great changes the town has undergone.
The institutional event will conclude with the screening of a video at 12:00 p.m. on the 2025 annual convention of the Association of British Travel Agents (ABTA), which will bring together around 450 delegates from British travel agencies and tourism professionals this coming October in Calvià. ABTA is the main association of Travel Agencies and Tour Operators in the United Kingdom and encompasses more than 4.300 companies in total.
Highlighted activities
In Jacques Sasson square, in front of the beach and along the promenade, there will be a wide range of sporting and cultural activities throughout the day and until six in the evening in which those attending the celebration will be able to participate.
The opening party will feature different musical activities including a DJ, a jazz concert, live music and the participation of the finalists of the Calvià 'Gala Talent Jove' (Young Talent Gala).
There will also be a photography exhibition entitled "100 años de Magaluf" (100 years of Magaluf) and a photocall to immortalise the moment. The Stromboli Circus and the Charanga Patrulla Cansina will liven up the day.
For the little ones, there will be children's activities such as the 'Biblio-roulotte' from the 'Biblioteques de Calvià' (Calvià Libraries) (IMEB), various children's games, and face-painting workshops.
The organisers of the ATP Mallorca Championships will set up a mini-tennis court, which will feature a participant in the tournament taking place these days in Santa Ponça.
Organised by the Calvià Sports Institute (ICE) and for sports enthusiasts, Magaluf beach will host a series of sports activities throughout the day. There will be demonstration matches by El Toro Rugby Club with the participation of several invited clubs, children's games, free play footvolleyball and a mixed 4x4 beach volleyball tournament.
Gastro Fira
The inauguration of the Gabriel Escarrer Juliá promenade will be the perfect setting for the 1st GastroFira de Magaluf, a gastronomic event that promises to delight residents and visitors with a wide variety of unique and singular proposals designed for this special day.
The restaurants, beach clubs and hotels in the area have joined forces to offer attractive proposals in which gastronomy will mix with live music, culinary workshops and live cooking sessions. There will be special promotions and tastings that will allow attendees to enjoy the event by combining good food with leisure and fun in a very special day.
The activities carried out by most of the establishments in the area will offer us creative proposals such as a paella showcookings, cocktail classes or an African bongo drums concert. Some venues will also include music bands and DJs to liven up the GastroFira (Gastro Fair).
Brezza Beach Club will have Zumba sessions, a cocktail class, and a hands-on cooking workshop. Nikki Beach will feature live music and its Amazing Sunday, which includes a mojito and a chef's tasting for €20. Bondi will offer a 10% discount for Mallorca residents and a welcome drink. Oceans will host a paella showcooking with a special offer of a paella dish and a drink for €15. Kalima Beach will present an African bongo drums concert in the garden and cocktail service.
Titanic Magaluf will serve a special GastroFira menu with a mixed paella, Santiago cake, and a glass of sangria for €25. El Balcón will offer a special menu for the events' opening. Ancla Verde will have a GastroFira special menu with a Boletus mushrooms cream and Biscayan cod, accompanied by bread and olives for €26. Black Beards will be serving foodies their juicy Captain Morgan ribs. Finally, Innside Calvià Beach - Shallow Sunclub will be offering a glass of cava.
Free Bus Transportation
For greater convenience and to facilitate the attendance, the Town Hall has organised a free shuttle bus service from the second-line areas where parking is easier.
The buses will run from the Magaluf Athletics Track with a stop in front of ALDI supermarket. The bus service is free and does not require registration.
Calvià Town Hall invites neighbours, residents, and visitors to participate in this festive day that is so significant for Calvià, and especially for the Magaluf area.
