- The festival places Calvià at the centre of the debate on the future of cinema, under the repositioning strategy ‘Magaluf for All’
Magaluf becomes the epicentre of the audiovisual vanguard with the celebration of the AI Movie Awards (AIMA), which will take place on 24th and 25th April at the Melià South Beach hotel. This international event stands out for the physical presence of a creative elite and the support of institutions focused on intellectual excellence, consolidating Mallorca as a global innovation lab.
A globally prestigious jury
The relevance of the AIMA is evident with the participation of an international jury that will attend in person to evaluate the finalist works. Amongst the confirmed names are:
• Tommy Harper (USA): Producer of major hits such as Top Gun: Maverick and Star Wars: The Force Awakens.
• Fab Morvan (France): Artist and producer, member of Milli Vanilli and two-time Grammy nominee.
• Felipe Galvão (Brazil): World-renowned creative and winner of the Grand Prix at Cannes Lions 2025.
• Mike Day (UK): CEO of Palma Pictures.
International experts and European directors
The festival will feature presentations from leaders who are reshaping the industry:
• Jeffrey Perlman (Colombia): Branding strategist for Zumba and Mindvalley.
• Tim Höchel (Germany): Applied technology expert at Adgentic AI.
Directors from the UK, Poland, Spain, France, Italy, and Switzerland will travel to Magaluf to screen their work and share their workflows, revealing how AI is transforming creation from both a technical and an artistic perspective.
Technological leadership and a vision for the future
In the words of Federico Luglio, director of the AI Movie Awards: “We are demonstrating that Mallorca is ready to lead the global conversation about the future of cinema, attracting talent from Hollywood and across Europe to transform the island into a permanent innovation hub.”
Strategic Connections Hub
The event is not limited to the screen; it positions itself as a key meeting point between creators and the business ecosystem. The presence of strategic profiles and branding experts ensures a networking space designed to foster international alliances and attract technological investment to the Balearic Islands.
Commitment to sustainability and the environment: ‘Magaluf for All’
This initiative is part of the awareness campaign on sustainable tourism in Magaluf, promoted by the Government of the Balearic Islands and financed through the Sustainable Tourism Tax (ITS). Under the motto ‘Magaluf for All’, Calvià Town Hall promotes a model of responsible tourism and high-value-added events that foster community and care for the local environment.
Essential programme
• International screenings: Selection of the best short films and documentaries
• Technical Panels: Analysis of science, narrative, and technology
• AI Hackathon: Creation of short films in real time (10:00 – 13:30, April 25)
•Awards Gala: Recognition of excellence in film, science, and culture
More information: www.aimovieawards.org
