- More than 7.000 people have participated in the marquee installed by Calvià Town Hall this season at the Mallorca Live Festival venue
- ‘Magaluf for all’ has distributed merchandising as part of the strategy to improve the image of the destination
Calvià Town Hall, on the occasion of the Magaluf for all campaign, has successfully closed the marquee installed in Es Jardí venue in which attendees have had the opportunity to participate in the creation of a 360 video.
During the campaign, concert attendees had the opportunity to make a 360 video and share it on social networks using the hashtag #MagalufForAll, receiving as a gift different merchandising items exclusively from the campaign.
The balance of Es Jardí marquee promotional action is very positive: more than 3.000 merchandising items have been distributed such as cloth bags, towels, caps or mugs to the more than 7.000 people who have passed through the marquee to participate in the creation of their 360 video.
The concert series organizers point out that this marketing action is "one of the best working of those developed in the Mallorca Live Festival and in Es Jardí series.
The action is part of the Sustainable Tourism campaign, an initiative promoted by the Balearic Government through the Sustainable Tourism Tax with the support of Calvià Town Hall that promotes coexistence, respect and care for the environment.
Magaluf for all
Magaluf for all is a campaign launched by Calvià Town Hall to convey the reality of an area that is repositioning itself as a destination suitable for everyone. Magaluf is an example of a successful and forward-thinking renovation, where strategic investments and quality-based management are laying the foundations for a renewed and lasting tourism model.
The Magaluf for all project goes beyond infrastructure; it is a declaration of intent regarding the total reconversion of the area with the aim of attracting a more diverse and affluent public, offering unique, fresh and innovative tourist experiences.
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