- The historic London newspaper highlights the positive impact of regulations transforming the former excess tourism
- National and international media have reported on the grand opening of the Magaluf seafront promenade, the opening of the Mandarin Oriental Punta Negra, and the renovation of the St. Regis Mardavall Mallorca Resort
- Reports have also been published on the Purobeach Resort in Santa Ponça, Fergus's focus on family tourism in Magaluf, and the municipality's excellent beaches
- One of the UK's leading tourism publications, 'Travel Weekly', has reported on the signing of a Memorandum of Understanding between Calvià Town Hall, the Spanish State Secretariat for Tourism, and ABTA, the main association of British travel agents
Calvià continues to consolidate its international position in foreign markets as a clear benchmark for quality, innovation, and sustainability. Throughout June, the international press has focused on the transformation of the municipality's tourism model, with numerous media outlets offering positive reviews.
The most prominent international recognition comes from the influential and respected British newspaper The Telegraph, which, in an extensive analysis titled "Magaluf is turning its back on hedonism – but still has a long way to go," highlights the fruits of the local strategy and the work carried out. The newspaper emphasizes how the regulations implemented to reduce excess tourism and attract a higher-end visitor are completely transforming the area, steering it towards excellence and urban regeneration. This recognition from one of the leading voices in the British press confirms that Magaluf is indeed building a new identity based on the quality and diversification of its tourism offerings.
In her chronicle, journalist Nuria Cremer-Vazquez recounts her firsthand experience aboard one of the party boats marketed in Magaluf, admitting her surprise at finding a remarkably civil and controlled atmosphere—with Germans, French, and others, but no groups of British tourists—very different from what she had expected. In fact, the authoress notes a significantly higher average age than expected amongst attendees, highlighting that the participants maintained exemplary behaviour throughout the entire excursion.
Furthermore, the British newspaper provides objective data confirming the historic turnaround in Magaluf, such as a 30% reduction in complaints to the Local Police during the key months of July and August in 2025 compared to the previous year, a halving of noise levels emitted by establishments, and the remarkable transformation of its hotel sector, in which more than 60% of the establishments now belong to the four- and five-star categories.
This ambitious commitment to raising the standard of the destination was further reinforced this month by the official opening of the Mandarin Oriental Punta Negra, Mallorca. A flood of specialized media outlets, including Forbes, Euronews, Connecting Travel, Hotel News Resource, The Traveler, Hotels, Hospitality and Catering News, Food and Wine en Español, Travelling for Business, and Travel and Tour World, amongst others, have reported on the debut of this new bastion of premium hospitality on the island.
The iconic Spanish magazine ¡Hola! chose the hotel for an exclusive photoshoot with model Nieves Álvarez, highlighting the concept of "quiet luxury" on the Calvià coast. The American newspaper specializing in tourism, Travel Market Report, notes that this is the third Mandarin Oriental hotel in Spain, following the openings in Madrid and Barcelona.
The Swiss tourism press outlet About Travel points out that its 131 rooms and suites are seamlessly integrated into the natural surroundings. The Helvetic publication highlights the fine dining offerings, featuring six restaurants led by world-renowned chefs such as Nobu Matsuhisa and Dani García, a superior Spa that blends oriental wellness with Mallorcan essence, and premium services such as private yacht transfers and an art tour within the resort itself.
Furthermore, the renovations of other prominent hotels confirm the boom in the luxury sector in Calvià. The Spanish business newspapers Expansión and Merca2 report on the investment made in the renovation of the rooms at the St. Regis Mardavall Mallorca Resort, the ultra-premium experiences offered by the establishment, and the season opening of its restaurant Es Fum, awarded a Michelin star.
In a more in-depth analysis, addressing the issue of new high-end hotel openings, the newspaper Merca2 points out that "these moves are not just cosmetic changes in the hotel industry," while also highlighting the evolution of the North American customer, who is increasingly present in the Balearic market and has a high average spend.
The article discusses the destination's capacity to continue attracting global brands that will consolidate a top-tier hotel offering, concluding that in this sector, "standing still means losing competitive edge."
Meanwhile, the prestigious British magazine Luxury Lifestyle Magazine has praised the exclusive wellness and relaxation offering at the Purobeach Resort Santa Ponsa, located right on the beachfront. This sophisticated beach club-style complex offers guests excellent panoramic views of the town of Santa Ponça and its surroundings. With two outdoor pools (one for adults only), a wellness center, a carefully curated culinary offering, and a sophisticated atmosphere enveloped in cutting-edge rhythms courtesy of renowned DJs, the establishment redefines the concept of premium relaxation for refined clientele.
The municipality's family leisure holiday offerings are also experiencing a qualitative leap, recognized by the international press. The specialized portal Travelling for Business has highlighted the expansion of the Fergus group's family offerings under its Club concept, a strategy that responds to strong market demand for this segment. The publication indicates that one of its main complexes, located in Magaluf, combines leisure facilities with multiple swimming pools, water slides, water play areas, and children's play areas. This commitment demonstrates the brand's dedication to attracting a high-quality, family-oriented visitor profile, raising the standards of comfort and entertainment at the destination. The German tourism website Touristiklounge has praised the Calvià council's MICE (Meetings, Incentives, Conferences, and Exhibitions) strategy for reducing the seasonality of tourism in the municipality and promoting consistent economic activity throughout the year. It is reported that, thanks in part to 29 major events (28 of them held outside of July and August), Calvià achieved hotel occupancy rates exceeding 77% in April and October 2025, and surpassing 90% in September. This demand has led to an increase in the number of year-round hotels in the municipality, from 21 to 25. For 2026, Touristiklounge emphasizes that strategic sporting, cultural, and corporate events are expected to attract over 150.000 attendees.
Meanwhile, the same German online publication, Touristiklounge, as well as the renowned British travel news outlet Breaking Travel News, have reported the completion of the ambitious renovation of the Gabriel Escarrer Juliá seafront promenade. Covering more than 900 linear meters of coastline, the project has incorporated low-impact dune systems, drought-resistant native vegetation, and innovative rainwater harvesting and reuse infrastructure. The chronicle in both publications detail that the official opening was commemorated with a large public celebration that included an open-air concert by the Balearic Islands Symphony Orchestra and an original display of 400 drones over the bay.
One of the leading UK tourism publications, Travel Weekly, as well as the Greek newspaper Tornos News, have detailed the signing of a Memorandum of Understanding in Madrid between the Calvià Town Hall, the Spanish State Secretariat for Tourism, ABTA (the main association of British travel agencies), and three other major national destinations (Benidorm, Lloret de Mar, and Seville). Through this strategic alliance, Calvià will function as a "living laboratory" to monitor visitor flows from the United Kingdom, evaluate spending and satisfaction indicators, analyze the perceptions of local residents, and share information on sustainability.
Finally, on a national level, the travel section Viajestic on La Sexta has published a selection of what they consider to be the 5 best beaches and coves in Calvià to enjoy the summer, highlighting ideal options for families, nature lovers, and anyone looking to disconnect from their routine. It emphasizes that the municipality boasts 15 Q for Tourism Quality flags and recognizes the implementation of a system that offers users real-time information on beach occupancy levels, allowing tourists to plan each day with greater ease.