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Aj. Calvià

Calvià Daily

Calvià explains the need to balance tourism activity and benefits for residents in London.
  • The mayor participates in a meeting with British media at the Spanish Embassy
  • This event is sponsored by the Spanish Tourism Office (OET)
  • The mayors of the AMT (Alliance of Tourist Municipalities) take part

Calvià took the 2025 tourism strategy to London this Wednesday at a meeting with local media held at the Spanish Embassy in the British capital. The mayor of Calvià, Juan Antonio Amengual, emphasised the municipality's "pride" in being a tourism referent, reaffirming the economic importance of the sector for the well-being of local residents. In this regard, he emphasised the municipality's commitment to continue supporting "a balance between tourism activity and life quality for the community." He also detailed the investments underway in Calvià financed with ITS funds.

He emphasised the traditional balance between tourists and residents in Calvià, reflected in the "One Tourist, One Friend" campaign launched at the latest World Travel Market edition, a clear message against tourism phobia.

The meeting was organised by the Spanish Tourist Office (OET) in London. There, together with the most popular coastal destinations in Spain that make up the Alliance of Sun and Beach Tourist Municipalities (AMT), the mayor addressed key topics such as the need to extend the season to overcome the seasonality curve, and the diversification of the tourist offer to ensure the economic, social, and environmental sustainability of the destinations.

The mayor took advantage of the event to explain some of the measures that Calvià is already implementing to extend the tourist season. He noted that from the Town Hall the beaches have been opened and prepared early to ensure their use from the first months of the year, and they are expected to close later than in previous seasons. Likewise, gastronomic, cultural, and sporting events are being promoted as a reason to visit the municipality in the mid and low tourist seasons. The mayor also thanked Jet2holidays for its efforts in extending the season in Mallorca, highlighting that air connectivity is a key factor in deseasonalisation. The goal is for Calvià workers "to be employed as many months of the year as possible, and tourism is undoubtedly an economic driver."  


Juan Antonio Amengual concluded his speech with a special thanks to the British market: "We are proud and grateful that Calvià continues to be a leading holiday destination for British visitors"

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Calvià Daily