/ Town Hall
Wednesday 7th March 2018
PRESENTATION OF THE UNENDLICHES CALVIÀ (DELVE INTO CALVIÀ) RESORT AND THE NEW TOURIST APP VISIT CALVIÀ
The mayor of Calvià, Alfonso Rodríguez Badal, has presented, at the ITB Berlin tourist fair, the promotional action of the Unendliches Calvià -Delve into Calvià – resort which has had the presence of the president of the Government of the Balearic Islands- Francina Armengol, the vice president of the Balearic Islands Government, Bel Busquets, the regional minister for Territory, Marc Pons, and the insular councilor of Economy and Finance of Mallorca, Cosme Bonet, amongst others; and with the councillor of Peguera, Juan Cuadros, and the director general of Tourism of the Ajuntament, Juan Mesquida.
In the presentation, the new tourist application Visit Calvià has also been presented, whose explanation has been given by the director of Mark Site, Jaume Socias.
The promotion action of Calvià at the ITB Berlin has been complemented by small ensaimadas in small octagonal boxes, with the image Unendliches Calvià overprinted on the lid, which have been given to the public.
New brochure Unendliches Calvià / Delve into Calvià
Calvià is presented at the tourist fairs with a new promotional brochure that invites you to visit the resort 365 days a year with the the following offers: Nature and Beaches, Sports, Gastronomy, Culture, Heritage and Traditions, Leisure and Enjoyment, Mice Calvià Mallorca and Calvià Film Office.
In addition to the three major tourist fairs (FITUR, ITB and WTM), the Calvià Town Hall plans to attend various trade fairs and sports events in northern and central Europe that focus mainly on tourism products that it intends to promote, focusing on reducing the seasonal standstill and prioritising in the segments reflected in the strategic tourism development plan.
The forecast is to attend cycle tourism fairs in Germany and the United Kingdom and major senior tourism fairs in Scandinavian countries, in addition to the followign fairs or events: Tournatour (Dusseldorf), CMT (Stutgart), Free (Munich), Roth Triathlon Challenge, NEC (Birmingham), and Destination Nature-Salon du Randonée (France).
Likewise, they will carry out marketing actions at origin, Press trip with specialised journalists in hiking, Fam trip with travel agencies and TTOO, travel bloggers and influencers gathering and international workshops.
Sports tourism: impact of 9.6 million euros
The sporting events of international nature have a high deseasonalising component and mean for the municipality an economic impact of 9.6 million euros, without including golf and cycle tourism, in 2017.
February
IFT Men & Women (Peguera)
March
Galatzó Trail-Mallorca Mountain Marathon (Galatzó Estate) - TUI Swimming Week (Calvià)
April
Mallorca Walking Event La Primavera (Peguera) - Sol Half Marathon Magaluf (Magaluf) - Mallorca Beach Rugby (Magaluf) - Children's Football Tournament Mallorca Calvià Cup (Magaluf) - Santa Ponça Cup International Tournament (Santa Ponça)
May
International Beach Volleyball Tournament (Palmanova) - Majorca Football Tournament Police (Santa Ponça) - Majorca Football Tournament Amateur (Santa Ponça)
June
WTA Mallorca Open (Santa Ponça)
September
Rei En Jaume Regatta (C.N. Santa Ponça)
October
Challenge Peguera Mallorca (Peguera) – Playas de Santa Ponça U12 (Santa Ponça) - Beach Box Camp (Palmanova)
All year round
Training Camps Calvià Athletics Track (Magaluf)
In 2018, the Galatzó Trail - Mallorca Mountain Marathon is held for the first time, a trail running race that runs through the Galatzó estate. The race includes two distances: Galatzó Legend (45 km) and Galatzó Half (23 km).
Calvià, headquarters of the Smart Island World Congress
23rd and 24th April 2018
Calvià is, since 2017, the headquarters of the Smart Island World Congress, the world congress on smart islands organised by Fira de Barcelona, with the support of the Government of the Balearic Islands, the Consell de Mallorca and Calvià Town Hall.
After a first edition focusing on the needs and opportunities of island territories in a globalised world, the 2018 edition evolves and focuses on the need to seek synergies and strengthen the links and network between them to be prepared for the main challenges that islands will have to face in the future. Thus, the second edition of the Smart Island World Congress, which will also be held in Magaluf, will be a meeting space where to foster alliances and connections between the key players of the insular ecosystem to become stronger while facing shared challenges.
The congress programme will focus on three major thematic axes: the island's leadership in the tourism industry, the future challenges of the islands and the island's own resources.
Over these three areas, 15 conferences will be structured (2 keynotes, 3 plenary sessions and 10 parallel sessions) involving 85 speakers, including island leaders, industrial experts, and heads of research centres, universities, governments and international organisations that will share experiences and solutions on the current state and the future of island management around the world. It is expected the attendance of about 2,000 congresspeople from a hundred islands around the world.
New tourist APP Visit Calvià
The Tourist App Visit Calvià is framed within the objective of smart destination, which focuses on the objectives of: consolidating the Calvià tourist destination and turning it into intelligent, involving all the tourist actors of Calvià, making real the 'Calvià in your hand ' concept, increase the' conversion ' and loyalty at destination.
The solution is innovative in the tourism field since it allows through an App and a data management system to:
-Adapt the destination to the demands of the visitors, offering all the information of the destination allowing to:
Increase the economic, social, cultural consumption of the city
-Enhance the image of the destination
-Captivate the visitor, and cause repeatability
-Gather the 'consumption' and use data of its visitors and citizens by the addition of BigData data
-Focus on the destination offer in a segmented manner
The tourist App 'VISIT CALVIÀ' and its management environment (CMS) allow the destination to: know the tastes of the visitor, provide an exclusive and technologically innovative service, focus information and offer products and services, based on segmentation, enhance its brand image and captivate the visitor.
Sustainable Tourism Tax Projects in Calvià
Total: € 3,960,697.01
PUIG DE SA MORISCA ARCHEOLOGICAL MUSEUM (€ 1,765,174.15)
The Puig de Sa Morisca, located in the Santa Ponça area, houses the archaeological park that gathers most number of sites of the Balearic Islands. More than 12 sites can be visited in this park that will have a Museum thanks to the investment from the Sustainable Tourism Tax.
PUBLIC ESTATE OF GALATZÓ (€ 2,195,522.86)
The public estate of Galatzó occupies an area of more than 14 million m2, which represents 10% of the territory of the whole municipality, being one of the most extensive estates of the Balearic Islands. Several protection figures are found on the estate, due to their high landscaping and environmental value.
Two projects with funding from Sustainable Tourism Tax are contemplated:
MOUNTAIN INN FOR EXCURSIONISTS (€ 1,410,683.97). The old pigsties will be reformed to locate a shelter that will be part of the network of refuges of the dry stone route.
RECOVERY OF THE HYDRAULIC SYSTEM (€ 784,838.89). The objective is to put into operation a series of elements of great ethnological value, such as the gutter and the mills, which will help to promote the agricultural and environmental management of the estate.
